/* ==========================================================================
   MEDIA KIT — Reklam & İş Birliği sayfası
   ========================================================================== */

/* ---------- Hero ---------- */
.mk-hero {
  position: relative;
  padding-top: calc(var(--header-h) + clamp(32px, 6vh, 72px));
  padding-bottom: var(--section-space);
  overflow: hidden;
}
.mk-hero__grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: var(--gutter); align-items: center; }
.mk-hero h1 { font-size: clamp(3rem, 7.4vw, 7.2rem); margin-block: 18px 26px; }
.mk-hero .lead { max-width: 34ch; }
.mk-hero__cta { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 34px; }
.mk-collage { position: relative; height: clamp(420px, 60vh, 620px); }
.mk-collage .frame { position: absolute; box-shadow: var(--shadow); }
.mk-collage .frame:nth-child(1) { width: 62%; aspect-ratio: 4 / 5; right: 0; top: 0; }
.mk-collage .frame:nth-child(2) { width: 46%; aspect-ratio: 1; left: 0; top: 18%; z-index: 2; }
.mk-collage .frame:nth-child(3) { width: 40%; aspect-ratio: 4 / 3; right: 18%; bottom: 0; z-index: 3; }
.mk-chip {
  position: absolute;
  z-index: 4;
  display: flex;
  flex-direction: column;
  padding: 12px 18px;
  border-radius: 14px;
  background: var(--paper);
  color: var(--ink);
  box-shadow: 0 18px 40px -16px rgba(0, 0, 0, .35);
  animation: floaty 6s ease-in-out infinite;
}
.mk-chip b { font-family: var(--font-display); font-size: 1.8rem; font-weight: 400; line-height: 1; }
.mk-chip span { font-size: var(--fs-micro); font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--ink-3); margin-top: 4px; }
.mk-chip--a { left: 2%; bottom: 14%; }
.mk-chip--b { right: -2%; top: 46%; animation-delay: -3s; }
.mk-chip--b b { color: var(--accent); }
@keyframes floaty { 50% { transform: translateY(-12px); } }
@media (max-width: 900px) {
  .mk-hero__grid { grid-template-columns: 1fr; }
  .mk-collage { height: 440px; margin-top: 24px; }
  .mk-chip--b { right: 2%; }
}

/* ---------- Güvenilen markalar şeridi ---------- */
.mk-trust { padding-block: 8px 0; }
.mk-trust__label { text-align: center; margin-bottom: 4px; }
.mk-trust .marquee { border-top: 0; }
.mk-trust .marquee__item { font-size: clamp(1.2rem, 2.2vw, 1.8rem); color: var(--ink-2); gap: clamp(36px, 6vw, 80px); padding-right: clamp(36px, 6vw, 80px); }

/* ---------- Sayılar ---------- */
.mk-stats {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  border-block: 1px solid var(--line);
}
.mk-stat { padding: clamp(24px, 3vw, 40px) clamp(14px, 1.8vw, 28px); }
.mk-stat + .mk-stat { border-left: 1px solid var(--line); }
.mk-stat .stat__num { font-size: clamp(2.4rem, 4.4vw, 4.2rem); }
.mk-stat .stat__num small { font-size: .45em; color: var(--accent); margin-left: 2px; }
.mk-stat__trend { display: inline-block; margin-top: 10px; padding: 3px 8px; border-radius: 999px; background: color-mix(in srgb, var(--sage) 16%, transparent); color: var(--sage); font-size: var(--fs-micro); font-weight: 800; }
.mk-source { margin-top: 14px; font-size: var(--fs-micro); color: var(--ink-3); }
@media (max-width: 1000px) {
  .mk-stats { grid-template-columns: repeat(2, 1fr); }
  .mk-stat + .mk-stat { border-left: 0; }
  .mk-stat { border-bottom: 1px solid var(--line); }
  .mk-stat:nth-child(even) { border-left: 1px solid var(--line); }
  .mk-stat:last-child { grid-column: 1 / -1; border-bottom: 0; }
}

/* ---------- Okur profili ---------- */
.mk-audience { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--gutter); }
.mk-card {
  padding: clamp(22px, 2.6vw, 34px);
  border: 1px solid var(--line);
  border-radius: calc(var(--radius) * 3);
  background: var(--paper);
}
.mk-card h3 { margin-bottom: 22px; }
.bars { list-style: none; padding: 0; display: flex; flex-direction: column; gap: 14px; }
.bars li { display: grid; grid-template-columns: 1fr auto; gap: 6px 12px; font-size: .9rem; }
.bars b { font-variant-numeric: tabular-nums; }
.bars__track { grid-column: 1 / -1; height: 8px; border-radius: 8px; background: var(--paper-3); overflow: hidden; }
.bars__fill { display: block; height: 100%; width: var(--v); border-radius: inherit; background: var(--accent); transform-origin: left; }
.bars li:nth-child(2) .bars__fill { background: var(--sage); }
.bars li:nth-child(3) .bars__fill { background: var(--gold); }
.bars li:nth-child(4) .bars__fill { background: var(--ink-3); }
.mk-insight {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 24px;
  align-items: center;
  padding: clamp(24px, 3vw, 40px);
  border-radius: calc(var(--radius) * 3);
  background: var(--deep);
  color: var(--on-deep);
}
.mk-insight__num { font-family: var(--font-display); font-size: clamp(3.5rem, 8vw, 7rem); font-weight: 300; font-style: italic; line-height: .9; color: var(--gold); }
.mk-insight p { font-family: var(--font-display); font-size: clamp(1.2rem, 1rem + 1vw, 1.9rem); font-weight: 300; line-height: 1.3; }
@media (max-width: 1000px) { .mk-audience { grid-template-columns: 1fr 1fr; } }
@media (max-width: 680px) { .mk-audience { grid-template-columns: 1fr; } .mk-insight { grid-template-columns: 1fr; } }

/* ---------- Format gezgini ---------- */
.formats { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr); gap: clamp(28px, 4vw, 64px); align-items: start; }
.formats__list { list-style: none; padding: 0; border-top: 1px solid var(--line); }
.formats__btn {
  display: grid;
  grid-template-columns: 2.4em 1fr auto;
  align-items: center;
  gap: 12px;
  width: 100%;
  padding: 16px 4px;
  border-bottom: 1px solid var(--line);
  text-align: left;
  transition: color .3s ease, background-color .3s ease;
}
.formats__btn span:first-child { font-family: var(--font-display); font-style: italic; color: var(--ink-3); }
.formats__btn b { font-family: var(--font-display); font-size: clamp(1.15rem, 1rem + .6vw, 1.5rem); font-weight: 400; }
.formats__btn small { font-size: var(--fs-small); color: var(--ink-3); white-space: nowrap; }
.formats__btn:hover { color: var(--accent); }
.formats__btn[aria-selected="true"] { color: var(--accent); }
.formats__btn[aria-selected="true"] span:first-child { color: var(--accent); }
.formats__stage { position: sticky; top: calc(var(--header-h) + 24px); display: flex; flex-direction: column; gap: 18px; }

.mock {
  border: 1px solid var(--line-strong);
  border-radius: 14px;
  overflow: hidden;
  background: var(--paper);
  box-shadow: var(--shadow);
}
.mock__bar { display: flex; align-items: center; gap: 6px; padding: 10px 14px; border-bottom: 1px solid var(--line); background: var(--paper-2); }
.mock__bar i { width: 9px; height: 9px; border-radius: 50%; background: var(--line-strong); }
.mock__url { margin-left: 12px; flex: 1; max-width: 260px; padding: 4px 12px; border-radius: 999px; background: var(--paper); font-size: .6875rem; color: var(--ink-3); }
.mock__view { position: relative; height: clamp(380px, 52vh, 520px); }
.mock__page {
  height: 100%;
  overflow-y: auto;
  scrollbar-width: none;
  padding: 14px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.mock__page::-webkit-scrollbar { display: none; }
.mb { border-radius: 4px; background: color-mix(in srgb, var(--ink) 11%, transparent); }
.mb--line { height: 8px; border-radius: 4px; background: color-mix(in srgb, var(--ink) 11%, transparent); }
.mb--title { height: 18px; width: 70%; background: color-mix(in srgb, var(--ink) 22%, transparent); }
.mock__row { display: grid; gap: 10px; }
.mock__head { display: flex; justify-content: space-between; align-items: center; }
.mock__logo { width: 46px; height: 12px; border-radius: 3px; background: var(--ink); }
.mock__nav { display: flex; gap: 6px; }
.mock__nav span { width: 26px; height: 6px; border-radius: 3px; background: color-mix(in srgb, var(--ink) 11%, transparent); }
.mock__hero { grid-template-columns: 1fr 1.1fr; align-items: end; }
.mock__hero .mb:last-child { aspect-ratio: 4 / 3; }
.mock__stack { display: flex; flex-direction: column; gap: 6px; }

.mz {
  position: relative;
  display: grid;
  place-items: center;
  border-radius: 4px;
  border: 1px dashed var(--line-strong);
  background: color-mix(in srgb, var(--gold) 10%, transparent);
  color: var(--ink-3);
  font-size: .625rem;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
  transition: background-color .4s, border-color .4s, color .4s, box-shadow .4s, transform .5s var(--ease-out);
}
.mz.is-active {
  border: 2px solid var(--accent);
  background: color-mix(in srgb, var(--accent) 22%, transparent);
  color: var(--accent);
  box-shadow: 0 0 0 6px color-mix(in srgb, var(--accent) 14%, transparent);
  animation: mzPulse 1.8s var(--ease-out) infinite;
}
@keyframes mzPulse { 50% { box-shadow: 0 0 0 12px color-mix(in srgb, var(--accent) 6%, transparent); } }
.mz--billboard { aspect-ratio: 970 / 250; }
.mz--native { height: 96px; background-color: color-mix(in srgb, var(--sage) 22%, transparent); }
.mz--pill { justify-self: start; padding: 4px 10px; border-radius: 999px; height: auto; }
.mock__events { grid-template-columns: repeat(3, 1fr); }
.mock__events .mb { aspect-ratio: 4 / 3; }
.mock__shop { grid-template-columns: 1fr 88px; }
.mock__shop-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; padding: 6px; }
.mock__shop-grid .mb { aspect-ratio: 1; }
.mz--halfpage { aspect-ratio: 300 / 600; }
.mock__article { grid-template-columns: 1fr; padding-inline: 18%; }
.mz--mpu { width: 46%; aspect-ratio: 300 / 250; justify-self: center; }
.mock__listen { grid-template-columns: 1.2fr 1fr 1fr; }
.mock__listen .mb { aspect-ratio: 3 / 4; }
.mock__news { display: flex; justify-content: space-between; align-items: center; padding: 12px; border-radius: 6px; background: var(--paper-2); }
.mz--anchor {
  position: absolute;
  left: 50%;
  bottom: 10px;
  z-index: 3;
  width: 74%;
  aspect-ratio: 728 / 90;
  translate: -50% 0;
  background-color: color-mix(in srgb, var(--paper) 70%, color-mix(in srgb, var(--gold) 30%, transparent));
  backdrop-filter: blur(4px);
}

.format-info {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 8px 20px;
  padding: 22px;
  border-radius: calc(var(--radius) * 3);
  background: var(--paper-2);
  border: 1px solid var(--line);
}
.format-info h3 { font-family: var(--font-display); font-size: 1.6rem; font-weight: 400; line-height: 1.1; }
.format-info__size { align-self: start; padding: 4px 10px; border-radius: 999px; background: var(--ink); color: var(--paper); font-size: var(--fs-micro); font-weight: 700; white-space: nowrap; }
.format-info p { grid-column: 1 / -1; color: var(--ink-2); font-size: .95rem; }
.format-info dl { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-top: 8px; padding-top: 14px; border-top: 1px solid var(--line); }
.format-info dt { font-size: var(--fs-micro); font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--ink-3); }
.format-info dd { font-weight: 700; margin-top: 2px; }
.format-info a { grid-column: 1 / -1; justify-self: start; margin-top: 4px; }
@media (max-width: 960px) {
  .formats { grid-template-columns: 1fr; }
  .formats__stage { position: static; order: -1; }
}
@media (max-width: 480px) { .format-info dl { grid-template-columns: 1fr 1fr; } }

/* ---------- Paketler ---------- */
.billing {
  display: inline-flex;
  align-items: center;
  gap: 4px;
  padding: 5px;
  margin-bottom: clamp(32px, 4vw, 48px);
  border: 1px solid var(--line);
  border-radius: 999px;
}
.billing button { height: 40px; padding-inline: 18px; border-radius: 999px; font-size: .875rem; font-weight: 700; color: var(--ink-2); transition: background-color .3s, color .3s; }
.billing button[aria-pressed="true"] { background: var(--ink); color: var(--paper); }
.billing em { font-style: normal; margin-left: 6px; padding: 2px 7px; border-radius: 999px; background: var(--gold); color: #18201F; font-size: .6875rem; }
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(16px, 2vw, 28px); align-items: stretch; }
.plan {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 18px;
  padding: clamp(24px, 2.8vw, 36px);
  border: 1px solid var(--line);
  border-radius: calc(var(--radius) * 4);
  background: var(--paper);
  transition: box-shadow .4s ease, border-color .4s ease;
}
.plan:hover { box-shadow: var(--shadow); border-color: var(--line-strong); }
.plan--featured { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.plan--featured .plan__desc, .plan--featured .plan__unit, .plan--featured li { color: color-mix(in srgb, var(--paper) 80%, transparent); }
.plan__ribbon { position: absolute; top: -12px; left: 24px; }
.plan__name { font-family: var(--font-display); font-size: 2rem; font-weight: 400; font-style: italic; line-height: 1; }
.plan__desc { color: var(--ink-2); font-size: .95rem; }
.plan__price { display: flex; align-items: baseline; gap: 6px; flex-wrap: wrap; }
.plan__amount { font-family: var(--font-display); font-size: clamp(2.4rem, 3.6vw, 3.4rem); font-weight: 300; line-height: 1; font-variant-numeric: tabular-nums; letter-spacing: -.02em; }
.plan__unit { font-size: var(--fs-small); color: var(--ink-3); }
.plan__old { width: 100%; font-size: var(--fs-small); color: var(--ink-3); text-decoration: line-through; min-height: 1.2em; }
.plan ul { list-style: none; padding: 18px 0 0; margin: 0; display: flex; flex-direction: column; gap: 10px; border-top: 1px solid currentColor; border-top-color: color-mix(in srgb, currentColor 18%, transparent); flex: 1; }
.plan li { position: relative; padding-left: 26px; font-size: .95rem; color: var(--ink-2); }
.plan li::before { content: "✓"; position: absolute; left: 0; top: 0; color: var(--accent); font-weight: 800; }
.plan--featured li::before { color: var(--gold); }
.plan .btn { width: 100%; }
.plan--featured .btn--primary:hover { background: var(--paper); border-color: var(--paper); color: var(--ink); }
.plans__note { margin-top: 22px; font-size: var(--fs-small); color: var(--ink-3); }
@media (max-width: 960px) { .plans { grid-template-columns: 1fr; max-width: 520px; } }

/* ---------- Örnek kampanyalar ---------- */
.cases { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--gutter); }
.case { display: flex; flex-direction: column; gap: 16px; }
.case .frame { aspect-ratio: 4 / 3; }
.case__brand { display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.case__brand .bm { font-size: 1.05rem; }
.case h3 { font-family: var(--font-display); font-size: 1.5rem; font-weight: 400; line-height: 1.15; }
.case__kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; padding-top: 14px; border-top: 1px solid var(--line); }
.case__kpis b { display: block; font-family: var(--font-display); font-size: 1.6rem; font-weight: 400; line-height: 1; color: var(--accent); }
.case__kpis span { font-size: .75rem; color: var(--ink-3); }
@media (max-width: 960px) { .cases { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .cases { grid-template-columns: 1fr; } }

/* ---------- İlkeler ---------- */
.principles { background: var(--paper-2); }
.principles__grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(20px, 3vw, 40px); }
.principle__num { font-family: var(--font-display); font-size: 3rem; font-weight: 200; font-style: italic; line-height: 1; color: var(--accent); }
.principle h3 { margin-block: 14px 8px; font-size: 1.1rem; font-weight: 800; }
.principle p { color: var(--ink-2); font-size: .95rem; }
@media (max-width: 960px) { .principles__grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .principles__grid { grid-template-columns: 1fr; } }

/* ---------- Süreç ---------- */
.steps-flow { position: relative; display: grid; grid-template-columns: repeat(5, 1fr); gap: 20px; list-style: none; padding: 0; counter-reset: s; }
.steps-flow__line { position: absolute; top: 27px; left: 28px; right: 28px; height: 1px; background: var(--accent); transform-origin: left; }
.steps-flow li:not(.steps-flow__line) { position: relative; counter-increment: s; }
.steps-flow li:not(.steps-flow__line)::before {
  content: counter(s);
  display: grid;
  place-items: center;
  width: 56px;
  height: 56px;
  margin-bottom: 18px;
  border-radius: 50%;
  border: 1px solid var(--accent);
  background: var(--paper);
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-style: italic;
  color: var(--accent);
  position: relative;
  z-index: 1;
}
.steps-flow h3 { font-size: 1.05rem; font-weight: 800; margin-bottom: 6px; }
.steps-flow p { font-size: .9rem; color: var(--ink-2); }
.steps-flow small { display: inline-block; margin-top: 8px; font-size: var(--fs-micro); font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--ink-3); }
@media (max-width: 900px) {
  .steps-flow { grid-template-columns: 1fr; gap: 28px; padding-left: 76px; }
  .steps-flow__line { top: 0; bottom: 0; left: 28px; right: auto; width: 1px; height: auto; transform-origin: top; }
  .steps-flow li:not(.steps-flow__line)::before { position: absolute; left: -76px; top: -6px; }
}

/* ---------- SSS ---------- */
.faq { max-width: 880px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq details:first-child { border-top: 1px solid var(--line); }
.faq summary {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 20px;
  padding-block: 22px;
  font-family: var(--font-display);
  font-size: clamp(1.15rem, 1rem + .6vw, 1.5rem);
  cursor: pointer;
  list-style: none;
}
.faq summary::-webkit-details-marker { display: none; }
.faq details::details-content { height: 0; overflow: clip; transition: height .6s var(--ease-out), content-visibility .6s allow-discrete; }
.faq details[open]::details-content { height: auto; }
.faq details p { padding-bottom: 22px; color: var(--ink-2); max-width: 70ch; }
.faq details[open] .recipe__plus { transform: rotate(45deg); background: var(--ink); color: var(--paper); }

/* ---------- İletişim formu ---------- */
.contact { display: grid; grid-template-columns: 1fr 1.3fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.contact h2 { font-size: var(--fs-h1); margin-block: 14px 22px; }
.contact__person { display: flex; align-items: center; gap: 16px; margin-top: 32px; padding: 16px; border: 1px solid var(--line); border-radius: calc(var(--radius) * 3); }
.contact__person img { width: 64px; height: 64px; border-radius: 50%; object-fit: cover; }
.contact__person b { display: block; font-family: var(--font-display); font-size: 1.2rem; font-weight: 400; }
.contact__person span { font-size: var(--fs-small); color: var(--ink-3); }
.contact__person a { display: block; margin-top: 2px; font-size: var(--fs-small); font-weight: 700; color: var(--accent); }

.form { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.field { display: flex; flex-direction: column; gap: 8px; }
.field--full { grid-column: 1 / -1; }
.field > span, .field legend { font-size: var(--fs-micro); font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--ink-3); }
.field input, .field select, .field textarea {
  width: 100%;
  padding: 14px 16px;
  border: 1px solid var(--line-strong);
  border-radius: 10px;
  background: var(--paper);
  font-size: 1rem;
  transition: border-color .3s, box-shadow .3s;
}
.field textarea { min-height: 130px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 4px color-mix(in srgb, var(--accent) 14%, transparent); }
.field input:user-invalid { border-color: #C0392B; }
fieldset.field { border: 0; padding: 0; margin: 0; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 4px; }
.chip-check { position: relative; }
.chip-check input { position: absolute; opacity: 0; inset: 0; margin: 0; cursor: pointer; }
.chip-check span {
  display: inline-flex;
  align-items: center;
  height: 38px;
  padding-inline: 14px;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
  font-size: .875rem;
  font-weight: 600;
  transition: background-color .3s, color .3s, border-color .3s;
  pointer-events: none;
}
.chip-check input:checked + span { background: var(--accent); border-color: var(--accent); color: #fff; }
.chip-check input:focus-visible + span { outline: 2px solid var(--accent); outline-offset: 2px; }
.check { display: flex; gap: 10px; align-items: flex-start; font-size: .875rem; color: var(--ink-2); }
.check input { margin-top: 3px; accent-color: var(--accent); }
.check a { text-decoration: underline; }
.form__submit { grid-column: 1 / -1; display: flex; flex-wrap: wrap; align-items: center; gap: 16px; }
.form__done { grid-column: 1 / -1; padding: 28px; border-radius: calc(var(--radius) * 3); background: var(--paper-2); }
.form__done h3 { font-family: var(--font-display); font-size: 1.8rem; font-weight: 400; margin-bottom: 8px; }
@media (max-width: 900px) { .contact { grid-template-columns: 1fr; } }
@media (max-width: 560px) { .form { grid-template-columns: 1fr; } }

/* ---------- Yazdırma / PDF ---------- */
@media print {
  .site-header, .menu, .search, .cursor, .ad-anchor, .consent, .ad-info, .mk-hero__cta, .contact, .site-footer, .progress, body::after { display: none !important; }
  .js [data-split], .js [data-fade] { visibility: visible !important; }
  body { background: #fff; color: #000; }
  .section { padding-block: 32px; }
  .formats__stage { position: static; }
}